POWER
VERSACE
2021
Versace presents a series of talks on the topic of power.  The first expression of Medusa Power Talks, an ongoing colaboration and platform created for Versace by Cecilia NYC in colaboration with Ferdinando Verderi. 

With: Donatella Versace, Irina Shayk, Precious Lee, Indya Moore, Chelsea Miller, Lucka Ngo, Nialah Edari
Role: Concept, Creative Director, Film Director, animator In Collaboration with : Ferdinando Verderi and Art Partner. Design by Aurore Chauve, Agent & Account: Lottie Walsh. Consulting: Tal Midyan & 58 Bridges

GUNNA
WUNNA
2020
Official album cover for Gunna’s 2nd studio album, “WUNNA”. To describe who Wunna is we looked for answers in the stars. The cover contains an astrological breakdown of Wunna’s personality with a reinterpretation of his exact Natal Chart combined with a Vitruvian pose.
Role: Consulting
Design and Creative Direction: Tal Midyan
3D and animations:Unfun Studio
Astrological Chart and Reading: Monica Brand


PANTHEON
SPOTIFY
2018



In 2017, Spotify’s RapCaviar created a real-world Pantheon, complete with life-sized sculptures of the three biggest breakthrough artists of the year. In 2019, RapCaviar announced the return of Pantheon, as well as its 2019 inductees—Cardi B, Jaden Smith, Juice WRLD, and Gunna—four cultural disruptors who are making an undeniable impact on hip-hop.  In ancient times, when a hero was celebrated, they were solidified in materials like stone, marble, or bronze in positions that embodied their achievements. The four 2019 RapCaviar inductees were honored similarly, with masterfully crafted life-size sculptures that capture their vibrant personalities.
Role: Strategy, Concept, & Global Creative Direction
Collaboration with:
Tal Midyan Felipe Rocha. Film and creative direction: Ibra Ake  Photography: Keith Oshiro /  Producer: Tara Fraser Film production: Mamag Studio / 3D and motion: Unfu / Fabrication: Pretty in Plastic / Spotify Extended Team Heather Brodie,Payman Kassaie,  Natalie Espinosa, Zainab Hasnain, Carl Chery, Maxwell Adepoju, Sydney Lopes, Rosa Asciolla, Amanda Butler, Zainab Hasnain, Max Weinstein, Tamika Young, Marian Dicus

PANTHEON
SPOTIFY
2019

RapCaviar is the most influential playlist in hiphop. In 2019 we brought back RapCaviar Pantheon and turned the four up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum. With Cardi B, Jaden Smith, Gunna, Juice Wrld. Read more on Adweek
Role: Concept and Global Creative Direction  (2017 and 2019 edition) Webby winner 2017 Clio Silver 2019 

In Collaboration with: 
Tal Midyan Felipe Rocha, Tara Fraser
Film and creative direction: Ibra Ake. Photography: Keith Oshiro 
Production: Mamag Studio / 3D and motion: Unfun / Fabrication: Pretty in Plastic Spotify Extended Team Heather Brodie,Payman Kassaie,  Natalie Espinosa, Zainab Hasnain, Carl Chery, Maxwell Adepoju, Sydney Lopes, Rosa Asciolla, Amanda Butler, Zainab Hasnain, Max Weinstein, Tamika Young, Marian Dicus

FERDINANDO VERDERI
CREATIVE
2020-2021
Conceptual work for Prada, Prada Linea Rossa, Vogue Italia, Versace and Calvin Klein for long term collaborator Ferdinando Verderi.

Vogue Italia models take DNA tests for the July 2019 Issue. Model and Instagram star Gigi Hadid, with more than 48 million followers, was lensed by Alasdair McLellan, while Karen Elson and Imaan Hammam were photographed by Harley Weir and Theo Sion, respectively.
Coinciding with the shoots, the three models underwent a DNA test to trace their origins.
Role: Creative Consulting

Creative Direction: Ferdinando Verderi. Picture of Karen Elson by Harley Weir for Vogue Italia.