POWER
VERSACE
2021
What does power mean to you? Versace presents a series of talks on the topic of power.  The first expression of Medusa Power Talks, an ongoing colaboration and platform created for Versace by Cecilia NYC in colaboration with Ferdinando Verderi. With: Donatella Versace, Irina Shayk, Precious Lee, Indya Moore, Chelsea Miller, Lucka Ng, Nialah Edari
Role: Concept, Creative Director, Film Director, animator In Collaboration with : Ferdinando Verderi and Art Partner. Design by Aurore Chauve, Agent & Account: Lottie Walsh. Consulting: Tal Midyan & 58 Bridges
FERDINANDO VERDERI
CONSULTING
ONGOING
Conceptual work for Prada, Prada Linea Rossa, Vogue Italia, Versace and Calvin Klein for long term collaborator Ferdinando Verderi.
Vogue Italia models take DNA tests for the July 2019 Issue. Model and Instagram star Gigi Hadid, with more than 48 million followers, was lensed by Alasdair McLellan, while Karen Elson and Imaan Hammam were photographed by Harley Weir and Theo Sion, respectively.

Coinciding with the shoots, the three models underwent a DNA test to trace their origins.
Role: Creative Consulting

Creative Direction: Ferdinando Verderi. Picture of Karen Elson by Harley Weir for Vogue Italia.


GUNNA
Album Cover
2020
Official album cover for Gunna’s 2nd studio album, “WUNNA”. To describe who Wunna is we looked for answers in the stars. The cover contains an astrological breakdown of Wunna’s personality with a reinterpretation of his exact Natal Chart combined with a Vitruvian pose.
Role: Consulting
Design and Creative Direction: Tal Midyan
3D and animations:Unfun Studio
Astrological Chart and Reading: Monica Brand


Pantheon 2019
Spotify
2019

RapCaviar is the most influential playlist in hiphop. In 2019 we brought back RapCaviar Pantheon and turned the four up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum. With Cardi B, Jaden Smith, Gunna, Juice Wrld. Read more on Adweek
Role: Concept and Global Creative Direction  (2017 and 2019 edition) Webby winner 2017 Clio Silver 2019 

In Collaboration with: 
Tal Midyan Felipe Rocha, Tara Fraser
Film and creative direction: Ibra Ake. Photography: Keith Oshiro 
Production: Mamag Studio / 3D and motion: Unfun / Fabrication: Pretty in Plastic Spotify Extended Team Heather Brodie,Payman Kassaie,  Natalie Espinosa, Zainab Hasnain, Carl Chery, Maxwell Adepoju, Sydney Lopes, Rosa Asciolla, Amanda Butler, Zainab Hasnain, Max Weinstein, Tamika Young, Marian Dicus


Pollen Playlist
Spotify
2018-2020
Spotify wanted to create a playlist and brand that would drive culture. So we created Pollen a playlist built to expose and support the best new art. With a truly multi-genre, inclusive perspective, the POLLEN playlist is committed  to programming music that is at the leading edge of popular and the underground.The idea behind the name POLLEN comes from the world of plants and flowers. Like a bouquet of wildflowers, the playlist is a collection of unique artists. Visually we were inspired by Matisse cutouts. But Grimes explains it better: super dig the pollen playlist in particular cuz it’s mixed genre/ anti algorithm”
Role: Strategy & Creative Direction. In Collaboration with: Concept and Curation: John Stein. Design and Stragegy: Felipe Rocha. Extended team: Heather Brodie, Tony Lashley, JJ Italiano, Victor Trubowitch, Becky Bass, Zach Pentel.  Lisen to the playlist.  Read more on Rolling Stone magazine.