Spotify wanted to create  a playlist lifestyle brand for the youth. The idea and name of the brand is that the music is so new it doesn’t even have a name yet. Just like dummy text. Lorem Ipsum. So we named the playlist LOREM and gave it an ever changing design 
Role: Strategy and Naming
Art Direction and design by Douglas Richard / Concept and Curation: John Stein, Lizzy Szabo  Read more here